Step inside Heineken’s original brewery, built in 1867, and discover the roots of one of the world’s most recognizable beer brands. Located just outside the city center, the Heineken Experience offers a unique mix of history, culture, and entertainment.
Interactive & Immersive
This isn’t a typical museum. Visitors explore the full brewing process, see vintage equipment, and enjoy hands-on exhibits—including a virtual bottling station and a 4D beer ride. It’s engaging, modern, and full of surprises.
At the end of the tour, guests are invited to the bar to enjoy two freshly poured Heineken beers, included with the ticket. For those who want a keepsake, you can even customize your own Heineken bottle.
The Heineken Experience is one of Amsterdam’s top attractions, tickets often sell out, so booking in advance is recommended. It’s suitable for adults and groups, but note that visitors must be 18+ to join.
